THE SOLO-SAILING SKIPPER AT THE HELM
My name is Etienne Terblanche. I’ve been writing copy since 2008.
Fresh off the boat in Denmark, I looked around at a nation brimming with talent and innovation, a country with so much to offer the wider world, and so much to gain from it.
But soon a hobgoblin reared its ugly head. Content across the land totally overlooked the global giant that is the English language.
So, with a passion for persuasive copywriting, I launched my campaign to end the Danish dependence on poorly written copy and Google Translate.
Danish companies and organisations needed copywriting for global reach. Denmarket was born, the doors to the English-speaking market flung open, and the rest, as they say, is history…
FASCINATED BY THE POWER OF WORDS
The internet has created unparalleled opportunities for content marketing, and companies who can captivate and motivate their readers with razor-sharp, awe-inspiring copy have soared to incredible heights.
But with the good came the bad, and the incredibly incompetent.
The copywriting industry is inundated with fly-by-night operations and neophytes who produce lifeless, generic content that struggles to engage and fails to persuade.
My ambitious goal is to eliminate as much ineffective content as I can, replacing it with words that earn their keep as the driving force behind a clear, carefully crafted and inspired strategy.
Fascinated by the power of words to influence human behaviour, I am always looking for ways to make them more absorbing, more memorable and more compelling.
I draw deeply from a decade in the industry, during which I produced content for international publications spanning everything from travel and conservation to trade and investment, as well as Fortune Global 500 companies like BP.
Early in my career, after studying copywriting at the AAA School of Advertising, I worked as a copywriter for a small but dynamic advertising and marketing agency in Cape Town, where I was quickly assigned to key accounts.
Learning the ropes of real-world copywriting, but always hungry for more knowledge and insight about how words work their magic, I went on to study communication science and psychology at the University of South Africa.
After a sabbatical during which I obtained a highly respected RYA Yachtmaster qualification, sailed around the world, and then produced a technical book on navigation and seamanship, I settled in Denmark to start a family and resume my passion for crafting perfect copy for my clients.