Portfolio

Since launching my copywriting career over a decade ago, I’ve produced content for an astonishing variety of clients, from small not-for-profit organisations operating in the townships of South Africa to companies at the very top of the Fortune Global 500 list.

From a traditional media and communications background of advertising agencies and publishing houses, my copywriting has taken me into a wide range of industries with clients in conservation, tourism, finance, energy, technology, mining, healthcare, education, alcoholic beverages, hospitality, and more.

Constantly striving to provide an exceptional service that is both flexible and efficient, I have supplied my clients with websites, newsletters, blog posts, press releases, feature articles, magazine ads, brochures, scripts for radio and television commercials, corporate value statements and speeches, annual reports, training manuals, travel guidebooks and even wildlife field guides.

My objectives are to earn trust by delivering quality and value, and to inspire confidence by exceeding expectations, but don’t take my word for it. Here’s what one of my clients had to say:

“Etienne joined our team as a copywriter in 2011 and quickly became an important part of it. I would describe him as creative and intelligent with an exceptional eye for detail. He was always available and often worked late nights and weekends to deliver projects on time. He was assigned to key accounts, regularly attended client meetings and made valuable contributions to strategy sessions. You can trust him to deliver. I can recommend him to anyone without any reservations.”

Andre Mostert – Account Director, Fresh Advertising