Process

HOW WE WORK

Today’s audiences demand custom-made content that is consistent with the tone and values of your brand. We have developed a simple, proven process that is easy to replicate and adjust, producing first-class content and securing positive returns for our clients, large and small alike. Here’s how we set about making that happen:

THE BRIEF: The first step is perhaps the most important on our journey together. It is your chance to tell us everything we need to know about your business, your brand and the project you have in mind. We send you a comprehensive questionnaire that is simple, effective and designed with your needs in mind. If anything is not clear, we arrange for a face-to-face meeting or video call to explore how we can best help you.

THE AUDIT: This is where we dive into your current marketing content, reviewing and evaluating word by word to identify where improvements can be made and extract any hidden gems we can polish.

THE STRATEGY: Time to hash out the nitty-gritty. We unleash our creative talents, carefully crafting a content strategy full of inspired ideas that will take your brand to the next level. We clarify with meticulous attention to detail precisely who the target audience is, what message they need to receive, and how it will benefit your business. Once we feel confident that we’ve hit the nail on the head, we present our plan of action to you for approval.

THE CONTENT: Copywriting in progress! We do what we do best. You will be assigned a dedicated copywriter, one capable of managing your project and provided with all the support necessary to make it a success. We ensure they are thoroughly briefed before they get to work creating each piece of content to your exact requirements. You will receive regular progress updates, followed by an initial content draft, including comments relating to the rationale behind the copy.

THE EDIT: We encourage and value honest, clear-cut feedback from all our clients. You tell us what’s not working and why. We amend, adapt, tweak and fine-tune as required. Feel free to be as fussy as you want, because we want each piece to be perfect, and will make as many amendments as you need. During this process of rigorous editorial review, we rapidly make revisions, incorporating your changes, checking spelling and grammar, and assessing the content for consistency in style and tone, keeping it in line with your message and brand.

THE PROOFREAD: Once you are 100% satisfied with your content, we give it a final punctilious proofreading to root out any pesky typos that might have escaped detection.

THE DELIVERY: When we are sure your content is absolutely flawless and polished to perfection, we submit the final version to you to sign off. Each piece of content will be sent directly to your inbox. For large projects that have many moving parts, we are happy to submit your content in batches for easy processing. One thing always remains the same: your final copy is on time, on budget, on brand and ready for publication.

THE FINAL CHECK: While we don’t usually handle uploads or layouts, we are happy to spot-check the content for you one last time once your designers have done their bit – just to make sure it is displaying perfectly.