As copywriters, we aim to charge rates that reflect the value we offer. After all, that’s what allows us to do what we do best: grab attention, seize imagination, raise awareness and drive sales for your brand.
As a prospective client, consider the value to your business of finding an additional customer, increasing sales by ten percent or perhaps unlocking a market segment you never even thought existed.
And we’re not just brilliant at giving your bottom line a boost. We shift perceptions, spread messages and compel people to act. What would these changes be worth to your organisation?
We structure our pricing in various ways, depending on your needs, including by the project and by the hour. We also have a retainer structure for clients who want fast, reliable and ongoing support.
All our quotes are based on an hourly rate, which we adjust based on your needs and the agreed scope of the project. We gauge the time required, taking into consideration the relevant factors listed below, do a little multiplication and voilà.
KEY FACTORS FOR EACH PROJECT ARE:
BRIEFING: We may need to help you develop the brief before work can begin.
PLANNING AND STRATEGY: The project may need to be carefully planned before writing begins. A website might need to be structured before content can be developed. An ad campaign might need its strategy to be clarified before creative work can start.
CREATIVITY: The project may require significant time to be spent developing creative ideas as well as writing. An advertising slogan or product name may not take long to write down but generating options and choosing the right one is a major undertaking.
COMPLEXITY: The subject may be highly technical or otherwise difficult to grasp, in which case more time needs to be allocated.
RELATIVE IMPORTANCE AND PROMINENCE: Some aspects of a project may require a higher level of input than others as the copy produced will receive more attention. The home page of a website may merit more effort than lower-level information pages.
AMENDMENTS, REVISIONS AND WORKING VERSIONS: Whether due to the nature of the topic, the number of people involved in the project, or other factors, sometimes an unusually high level of amendments may be required, or the content may be expected to go through many working versions before approval. We will usually stipulate the level of amendments covered by our price.
ALTERNATIVE VERSIONS: If we are required to generate two or more alternative versions, of which only one will be approved and used, we still need to factor in the time spent on the redundant copy.
RESEARCH: We are often required to obtain source material in order to complete writing projects, whether through interviews, online research or other methods, and the time spent on gathering this information needs to be factored in.
MEETINGS: We love to travel and meet our new or prospective clients face to face. As a result, we accept initial meetings as an overhead.
THIRD-PARTY LIAISON: Collaboration with other parties involved with the project, like designers, web developers and PR agencies, usually requires more time to be spent on exchanges and communication.
OTHER AUXILIARY TASKS AND UNUSUAL WORKING METHODS: We welcome projects that, within reason, require other tasks outside writing, such as image selection and uploading content, and will try to accommodate any unfamiliar working methods.