WHEN THE WORLD HAS TO KNOW, DENMARKET HAS THE KNOW-HOW
The press release proudly proclaims a new chapter in a company’s story. It signals the beginning of an exciting new narrative or announces an awe-inspiring accomplishment.
Get it right, and the world takes notice. Get it wrong, and it just ends up in the trash boxes of swamped editors.
This is where my journalism background kicks in. When you’re sitting on a delicious bit of information that the world is just waiting to hear, I’ll make sure your message gets written the way editors and journalists want to see it.
MY STRATEGY: KEEP IT RELEVANT, ENGAGING AND INTRINSICALLY MEDIA FRIENDLY
I begin by researching your story, combing through all your information to find the right angle to pitch from and the best tone of voice for the mass media audience.
Once you’re happy with the strategy, I begin crafting the copy. By adhering to strict formatting and structural guidelines, I help ensure your press release will make it through the editorial gatekeepers and get your message into the mass media.
Naturally, you’ll need a great publicist, someone with the right contacts and industry expertise. Editors may publish your press release as is, which is always a spectacular compliment, or your publicist may secure an interview for you, leading to a more in-depth editorial feature.
COST-EFFECTIVE AND EFFORTLESS
When it comes to generating great publicity and an exceptional return on investment, most international companies, organisations and institutions know that few things beat the press release.
Don’t leave a landmark moment in your company’s history to chance. Get it right with Denmarket.