White Papers

THE GREAT WHITE OF PAPERS

Marketing white papers have one goal: to establish your authority beyond any doubt.

Carefully planned and crafted, they can have a myriad of wonderful effects, both abstract and concrete, from demonstrating thought leadership to generating inbound leads. Your expertise is a valuable thing and I am here to help you showcase it.

MY STRATEGY: GO LOOKING FOR GOLDILOCKS

I believe that to properly present a robust argument requires a careful balance of information and appeal. Not too much, not too little, but just enough. With that in mind, I will help ensure your marketing white papers are leaps and bounds beyond the dreary and the dull that so abound.

We develop your concept together, finding the best position from which to present your case. Then your willing wordsmith gets to work, writing for your target audience with captivating style, yet maintaining a professional tone appropriate to the content, setting you apart in an intelligent way and establishing your authority.