Welcome to Denmarket!

Thank you for taking the time to give my online bio the old once-over. Let’s jump in, shall we?

I am a detail-oriented and deadline-driven communications professional with a proven ability to consistently produce effective international communications that engage target groups and accomplish a wide range of corporate objectives.

In addition to being a native speaker of the English language and a keen student of its literature, my formal education includes both copywriting at the AAA School of Advertising and communications at the University of South Africa. I bring a full 13 years of professional content writing and editing experience to the table, primarily as an independent contractor working on long-term collaborations with a few principal clients.

Over the years, my clients have included advertising and marketing agencies, public relations firms, digital media outlets, publishing houses and companies spanning industries as diverse as finance, technology, entertainment, tourism and healthcare. What’s more, working as an independent contractor for well over a decade, I have developed exceptional time-management and organisational skills and demonstrated an ability to collaborate and forge lasting relationships in multicultural environments.

I am rational, resourceful and reliable, flexible, efficient and highly motivated. I can solve complex problems in creative ways and take pride in my ability to perform under pressure. In short, I am confident I would make an excellent addition to your team. But don’t take my word for it. Included below are testimonials from several of my most steadfast clients.

Experience

Corporate Communications Consultant
Owner of Denmarket – Content Writing & Editing

November 2018 – Present
Aarhus, Denmark

Clients include:

Off The Pitch, a digital media outlet providing news and in-depth analyses of football finance. I was responsible for producing articles and reviewing all content before publication. In addition to correcting basics like spelling, punctuation, grammar, diction (word choice) and syntax (sentence structure), I was tasked with fact-checking as well as identifying and correcting any omissions, inconsistencies and conflicting statements.

Publico Kommunikation, a public relations firm representing some of the biggest companies in Denmark. I worked as a full-service editor tasked with making structural and stylistic revisions to optimise a wide range of content. Over a period of three years from 2019 to 2021, I worked on assignments for Deloitte, e-Boks, Louis Nielsen, NNIT, Icotera, Aquaporin, Cadesign and many others.

VikingGenetics, a Denmark-based provider of science-backed genetic products and solutions that enable farmers around the world to produce healthy, sustainable herds. I was appointed as editor of Innovative Breeding, their biannual magazine distributed to a global network of industry professionals. I conducted interviews, reviewed research, produced articles and edited all content prior to publication.

Corporate Communications Consultant
Owner of Cape Communications – Content Writing & Editing

January 2010 – April 2018
Cape Town, South Africa

Clients include:

Fresh Advertising & Marketing, a full-service agency engaged by some of the biggest brands in South Africa. I worked as their primary copywriter for over half a decade and was responsible for crafting copy for major national campaigns for brands like Capitec Bank, Sure Travel, CapeNature, Distell, Three Ships Whisky, and most notably, BP – one of the world’s largest companies.

Metropolitan, one of the major long-term insurance companies in South Africa providing a wide range of financial services. I was appointed as a feature writer and copy editor on MetroTalk, the company’s in-house magazine for financial advisors. I started in 2013 and worked on every issue for the next five years up until my move to Denmark.

Ocean Rock Media, publisher of Encounter Africa, a leading B2B directory for sustainable tourism in Africa with a global circulation of 50,000 and a readership estimated to be several times that number. My responsibilities included producing profiles of clients, research, fact-checking, conducting interviews and writing feature articles with a strong focus on social and environmental sustainability in the tourism industry.

Education

University of South Africa

Bachelor of Arts: Communications
2011 – 2015

Studied part-time by correspondence.

AAA School of Advertising

National Diploma: Copywriting
2008 – 2009

Studied full-time at Cape Town campus.

RECOMMENDATIONS

Jane Skovbo
Project Manager at Publico Kommunikation
Aarhus, Denmark

“Etienne was my go-to guy whenever I needed thorough proofreading and editing of British and US texts. Etienne is always extremely thorough and delivers high-quality content. He invests time in understanding the purpose of the content and the target group and would thus deliver content that’s on point. Furthermore, Etienne is very pleasant to work with and I would resume working with him any time.”

Andra Mostert
Account Director at Fresh Advertising & Marketing
Cape Town, South Africa

“Etienne joined our team as a copywriter in 2011 and quickly became an important part of it. I would describe him as creative and intelligent with an exceptional eye for detail. He was always available and often worked late nights and weekends to deliver projects on time. He was assigned to our key accounts, regularly attended client meetings and made valuable contributions to our strategy sessions. I can recommend him to anyone without any reservations.”

Shakier Brenner
Managing Director at Ocean Rock Media
Cape Town, South Africa

“My company has brought Mr Terblanche into multiple projects, including our flagship publication: Encounter Africa. Results have been consistently excellent. He is competent at conducting interviews and doing research independently and he produces profiles that generate significant new business for our clients. He is a dedicated professional who can be trusted to manage and deliver and who understands complex and technical subjects. Over several years and many issues, he has never once missed a deadline or handed in anything that was not polished and clean.”

Viljoen van Niekerk
Communications Manager at Metropolitan
Cape Town, South Africa

“Etienne worked as a feature writer and copy editor on MetroTalk, our in-house magazine for financial advisors. He joined our team in 2013 and would continue to collaborate with us on the publication over a period of five years. Topics ranged from financial planning and insurance policies to market segmentation and sales strategies. His articles were always extremely well researched and written and he has a remarkable talent for spotting everything from typos to inconsistencies in numerical data. Meticulous.”